The SEA tool for analyzing the competition

What about the SEA activities of your competitors? Use the Google AdWord Tool to display data on keywords, ads, costs, titles and URLs for a selected period.

Find out how much your competitors’ budgets are estimated to be compared to yours. This will help you to see whether your competitors are investing significantly more or less money in SEA.

Which keywords does your competitor use for their ads? You may have already noticed some in the search results, but getting a complete list can be challenging. The search ends here. This includes the average position, competitor density, search volume, and CPC for each keyword.

The SEA tool simplifies the process by identifying the top 25 ad keywords for the selected period and displaying them in an easy-to-read list. 

That’s not enough for you? The Google AdWord tool will also provide you with a full list of all the keywords for which the domain has placed ads in the selected period.

Take a look at your competitors’ ads. A successful ad is one that has been running for a long time, is in a good position and has been displayed for many keywords.

The analysis of the ads will tell you, for example:

• which sales arguments work well
• how they are linguistically structured
• how they are formatted
• whether keywords or sales arguments are mentioned first
• whether special characters and emojis are used
• whether there are discounts or other promotions
• which landing pages are used
• whether there are seasonal ad campaigns

You can also filter for ads with short durations and poor positions, which were likely less successful. Studying these ads provides an opportunity to learn from your competitors’ mistakes.

The ad history provides insights into changes in ad positions for both you and your competitors during the selected period. It also displays all ads for the keyword on the analyzed domain, along with their respective positions.

A successful landing page must align with the search intent of the keyword, deliver on the ad’s promise, and persuade the customer. This requires skillful execution. With the XOVI AdWords Tools, you can identify your competitors’ most frequently used landing pages. Analyze their structure, both linguistically and content-wise. The XOVI Google AdWords Tool simplifies this process by providing a convenient list of the most commonly used URLs.

That’s not enough for you? You will also receive a full list of all URLs that the domain has used for ads in the selected period.

Which ad keywords do you and your competitors target, and which ones are used exclusively by your competition? Don’t miss out on sales—compare your ad keywords with those of your competitors.

Review the keywords where both you and your competitor are running ads. You can also access a list of keywords exclusively targeted by your competitor, where you’re not yet advertising.