First things first: This is not about stealing ideas. However, especially when the first steps in content marketing are imminent, it is worth taking a look at one’s own industry for strategic planning. This makes it possible to learn a lot about not just the needs, interests and wishes of users – but also about... read more...

Good Introduction to Content Marketing Where am I and how many? There is a wide range of channels for content distribution. Not least because there are already some established platforms in the social media sector that are hard to ignore. Facebook, YouTube, Xing, Wikipedia, Twitter and Instagram all offer custom content publishing options. And do... read more...

When all goes to plan, the main focus when planning new content marketing measures is always the quality of the content itself. As we hear time and time again, only the best content stands out. Really only the best content? Well, nowadays, that seems a little too straight forward. The positioning of your content must... read more...

“No page without a picture” – a classic unwritten rule of print journalism which holds just as true in online content marketing. Images speak directly to the user and tap into emotions. Our brains are generally very adept at processing visual information and, in an age of rapidly increasing masses of content, we have less... read more...

The flood of content shows no sign of letting up and good advice, tips and tricks can be found everywhere. The competition for every single click is going through the roof. By focussing on a single general topic, it’s possible to attract substantially more attention and views. This is where newsjacking comes in – a... read more...

Wikipedia is one of the largest and most significant websites. Rumour has it that 40 percent of all of the top-placed search results on Google refer to it. Journalists have long openly admitted to using Wikipedia for getting an initial overview. All that makes the online encyclopaedia of extreme interest to enterprises. Wikipedia itself sees... read more...

When were you last in a museum? Don’t worry, you don’t need to answer that question. And you don’t have to set foot in a museum, either, to do content marketing. Although you would certainly get a great deal of inspiration in doing so. What it all comes down to is this: an art exhibition... read more...

Social media marketing is not witchcraft, but it can nevertheless backfire. Nobody “likes” your posts and your page has no fans. The initial enthusiasm and motivation disappears in a puff of smoke and an originally admirable attempt slowly falls asleep as if under a spell. What ought to have been a lively hub of information and knowledgeable... read more...