Think you’re ready to launch a hugely successful Facebook advertising campaign? Defined your target audience? Identified your dream customer? Ad text sorted? Fantastic imagery and a strong call-to-action? Great, let’s do it! BUT: before you leap head first into your new campaign, just take a moment to double check that you’re not about to set... read more...

The internet hasn’t seen a craze like this in years. Since the release of Pokémon GO in July this year, more and more people can be seen walking the streets, heads buried in their smartphones on their quest to catch ‘em all. From Pikachu to Polywhirl, from Machop to Mew, the hunt is on and... read more...

No other social network in the last 24 months has grown as rapidly as Instagram. With over 400 million – predominantly younger – active users worldwide, Instagram is an ideal tool when it comes to targeting the next generation who communicate in one clear language – images. And of course it’s only natural that a... read more...

Pinterest? Yes, the “social network for images”. This description was used frequently in recent years; in the meantime, Instagram has snapped up the title for itself. But in the end, it probably doesn’t matter to Pinterest, since with 100 million users worldwide, Pinterest has made it in the marketing mix. And compared with Instagram, Pinterest... read more...

For many people, the starting point in “Facebook Marketing” is a “Fanpage”. The very use of the term “Fanpage” is evidence enough that most of them still have a lot to learn when it comes to developing a genuine, in-depth understanding of the the marketing potential of the world’s biggest social network. In addition to... read more...