Google AdWords offers a wonderful opportunity for webmasters to “buy” new visitors to their website. It’s particularly useful for smaller businesses who may not have a big enough budget for a professional ad campaign and who can set up their own AdWords campaigns quickly and easily. In principle, there is absolutely nothing wrong with setting... read more...

When we talk about search engine optimization (SEO), we tend to think about classic search engines such as Google, Bing or Yahoo. But there are now a whole range of other search engines which you should be thinking about too, whether you want to boost a product on Amazon or promote an app or podcast... read more...