Content Marketing – more than just a Facebook post “Content is king!” – If you’ve never heard that phrase then you’ve probably had nothing to do with online marketing for the past five years. It’s the reason why pretty much every agency and online business claims to engage in content marketing nowadays. But just because... read more...

Perfection – the ultimate ambition of every business leader and marketing chief when laying out their big data solutions. Mathematical formulae which deliver attractive predictions, comprehensive facts and figures demonstrating improbably perfect correlations, and personalized ad campaigns with 100% conversion rates. Big data – when algorithms become goldmines. Big data case studies What do beer... read more...