If you want your content to convert, identify the user intent during the keyword search and create your content accordingly. This is how it works read more...

The online marketing topic search engine optimization should always be understood as a demand-oriented marketing tool with which webmasters and online shop operators can generate target group relevant and conversion-strong traffic via the organic search engine. In order for webmasters to really benefit from the search engines, it is particularly important that they adapt their... read more...

Many webmasters and online shop operators are nowadays dependent on the target group-relevant traffic via the organic search engine to survive on the market. However, so that they can benefit from search engine traffic in the long term, it is essential that the sites of their own online presence are optimized in such a way... read more...

Search engine optimization belongs to the online marketing fields that are subject to constant change, which means that webmasters need continuous training if they want to sustainably gain target group-relevant traffic through organic search. As this training usually takes a lot of time, there is a growing demand for practical SEO Onpage instructions on how... read more...

Reducing bounce rate – 6 top tips for happier users! Online shop owners, bloggers and webmasters aren’t just aiming to entertain their users; they usually also have clear conversion targets. Over the years however, user expectations have soared at the same rate as search engine requirements and webmasters face an increasingly difficult challenge to satisfy... read more...

As a direct interface between potential customers and successful conversions, website landing pages are one of the most important and powerful tools in online marketing. So long as landing pages are optimized for the needs of the target audience and as long as certain conversion obstacles are overcomes, landing pages can be key in transforming... read more...

Search engine optimization can only be a successful online marketing instrument if we know how search engines work and, most of all, how search results are generated. Many webmasters who are aiming to boost their visibility in search engines already know which searches they want to be found for – but they often don’t know... read more...

Most webmasters and online shop owners are familiar with the term “search engine optimization” but the topic is nevertheless still not always given the attention it deserves. This is largely to do with the fact that SEO is still considered a theoretical pursuit. Yet search engine optimization remains a powerful online marketing tool when it... read more...

Online shop owners who have been attracting relevant traffic for years via organic search often make a crucial mistake which can lead to a long-term loss of revenue in a single day – they rely solely on search engines. The practice of search engine optimization is still an integral part of any long-term online marketing... read more...

The biggest question facing most online shop owners at the start of a new year is how best to use their annual budget. Since it can often be a few weeks or even months before it’s possible to start measuring the success of online marketing measures (particularly when it comes to SEO, for instance), this... read more...