At the very least since the last Google Penguin update, webmasters know that backlinks have a significant influence on search engine rankings – but also that these links are checked for quality and “naturalness”. The days of “any link is a good link” are long gone. Nowadays, backlinks can even be penalised by either via... read more...

Backlinks have long been one of the most important off-page factors in search engine optimization and remain as indispensable as ever. Despite suggestions in recent months that the relevance of backlinks is on the decline, they nevertheless still have as much influence as ever on the development of an online presence in search engines. Even... read more...

Before you start to optimize your online presence, as a webmaster it’s important to first test the water and develop an idea of what exactly search engines are looking for in a domain and how exactly they go about it. Great content is one thing, but to get great rankings as well, content needs to... read more...

When it comes to increasing profit on the modern web, or even just maintaining it, online shop owners are facing a range of new challenges. Up until a few years ago, the technical demands placed on online shops were significantly lower. Nowadays, shops must perform well in multiple different areas in order to maintain online... read more...

The WDF*IDF formula is used for the targeted optimization of website text. The days of basic keyword density are over. No longer does it matter whether 2-5% of a text with an average length of 400 words consists of a specific keyword. Nowadays, the actual quality of a text itself is paramount. After all, a... read more...

Keywords which are tailored to your target audience continue to play a key role in search engine optimization. Webmasters should therefore always keep a close eye on their website’s most important keywords in order to be able to react as quickly as possible to any changes in ranking. However, keyword monitoring is not only important... read more...

Pagespeed has been an important ranking factor in Google’s search engine algorithm since 2010. It also plays a vital role in visitor-action conversion rates, so it is important to make sure that your website’s load times are as short as possible to make it as easy as possible for both crawlers and potential customers to... read more...

Despite the increasing value placed on context by search engines, keywords remain as important as ever when it comes to search engine optimization. Keywords enable to you to generate traffic for your website or online shop which is specifically tailored to your target groups. Keywords are queries typed into search engines by internet users –... read more...

A sustainable, long term SEO strategy is vital for success in the SEO sector. It should encompass both relevant on-page and off-page factors and be specifically catered to the business aims of the company. Many businesses and website operators make the mistake of trying to conduct their SEO without a specific target, focussing merely on... read more...