Evaluations are essential for social media. When it comes to websites, however, “like” data from social media platforms is hardly noticed. They also have no positive influence on user decisions. This is the result of the current Eye-Tracking-Study of the start-up EYEVIDO and the eMBIS Academy for Online Marketing. Hardly Any Views. No Effect. Social... read more...

How attractive are AdWords brand ads? EYEVIDO and the eMBIS Academy have investigated this issue in an eye tracking study. The result: AdWords brand ads can clearly attract viewers’ interest compared to organic search results. Well-designed advertising content appears relevant and attracts users to click on the respective offer links more quickly. Samples of 130... read more...

Let’s get the bad news out the way first: it’s getting more and more difficult for small businesses to appear in their target customers’ Facebook feeds purely through organic reach. The competition is just too great and quality content is everywhere. So what’s the good news? The good news is that there are a few... read more...