When calculating its rankings, Google relies on algorithms which are designed to get smarter over time. But the technology isn’t always enough. Particularly in cases of user feedback, it’s still necessary for the actual teams to get involved and adjust the algorithms accordingly. There’s also the Webspam team, responsible for dishing out manual penalties. But... read more...

During our frequent Google Hangouts with the search engine’s Webmaster Trends Analyst John Mueller, we are increasingly confronted with ever more farfetched hypotheses and theories. Even facts and practises which ought to have been basic knowledge for any SEO for years are questioned, the theories backed up by individual experiences and statistics without context. This... read more...

Particularly since the end of last year, internet users have been confronted with an increasingly serious issue – fake news. In other words, entirely made up news reports and messages which are presented or passed off as genuine news. Since an ever-growing number of users rely on search engines and social media for their news,... read more...

When keeping on top of our SEO, there are so many things we have to keep track of that we often don’t have any time for the most obvious things. The days of manipulating search engines are over. Now, when it comes to getting and staying ahead, quality of content and response to user intention... read more...

Google’s Webmaster Hangouts have become the place to be for international SEOs when it comes to picking up on the latest developments at Google. In the German-speaking world, industry experts and interesees tune in several times a month to hear what Google’s Swiss Webmaster Trends Analyst John Mueller has to say and to ask questions.... read more...