SEO Blog

In our SEO blog, we share the latest news, trends, and insights on SEO, as well as updates on XOVI features and tutorials. As digital marketing becomes increasingly vital for businesses, the demand for expert guidance continues to grow—and our blog is here to help.

We provide practical hints and tips to help you get the most out of the XOVI SEO tool, with tutorials covering various features to ensure you’re using it to its full potential. When Google introduces unexpected changes, we keep you informed with updates on algorithm modifications.

Social media continues to gain importance, so we also share valuable information about platforms like Facebook, X (formerly Twitter), and YouTube. Stay informed and enhance your online marketing strategies with our blog

Recent blog posts

The surprises from Google keep on coming. Whilst in the past, the search engine's search quality guidelines were leaked from time to time but never in full, Google has now officially published them and made them available to download. What are the Search Quality Rating Guidelines? Right from the very start, Google has been continuously…
Whether organic keywords, paid keywords or backlinks, domain comparison is an integral part of competitor analysis. However manually comparing tables and spreadsheets in Excel can be painstaking, time-consuming and down right boring, so the XOVI Suite offers a range of inbuilt features to make life easier – and more fun! Using the example of Moonpig…
Ever since it was founded, Google’s aim has been to give users the qualitative best result to each and every search term. The Silicon Valley search engine wants to display the most appropriate web pages in its search results. Thus, Google is constantly fine-tuning its algorithms to this effect and testing many things. Larger updates…
XOVI jetted off to the bright lights (and rain!) of London at the end of October as a sponsor of the 2015 Conversion Conference. In addition to a colourful XOVI presence in the main hall, we took the opportunity to attend a number of presentations and talks offered by the busy conference programme. Conversion rate…
When were you last in a museum? Don’t worry, you don’t need to answer that question. And you don’t have to set foot in a museum, either, to do content marketing. Although you would certainly get a great deal of inspiration in doing so. What it all comes down to is this: an art exhibition…
Content marketing requires analysis, creativity and courage. It's also difficult. It involves PR, social media, SEO, conversion optimization, and much more. With such a complicated topic, you're bound to make mistakes. In order to try and keep errors to a minimum, let's run through some of the most common mistakes and how to avoid them!…
Backlinks have long been one of the most important off-page factors in search engine optimization and remain as indispensable as ever. Despite suggestions in recent months that the relevance of backlinks is on the decline, they nevertheless still have as much influence as ever on the development of an online presence in search engines. Even…
Social media marketing is not witchcraft, but it can nevertheless backfire. Nobody “likes” your posts and your page has no fans. The initial enthusiasm and motivation disappears in a puff of smoke and an originally admirable attempt slowly falls asleep as if under a spell. What ought to have been a lively hub of information and knowledgeable…
What are social signals? What do they do? Why are they useful? These and similar questions are asked over and over again and this blog aims to answer them. We also want to show you how to get the most out of XOVI's social signals tool, just by thinking outside the box a little bit.…
On Monday, we were delighted to see that HubSpot's German Inbound Blog had included XOVI on their list of “German SaaS Companies who understand Inbound Marketing”. Danke schön! Here's what they had to say: SEO tool provider XOVI from Cologne are another great example to follow when it comes to inbound marketing. And no wonder;…