XOVI Blog

SEA (Search Engine Advertising) is without doubt one of the most powerful tools in online marketing and effectively synonymous with Google AdWords. No other tool allows businesses in e-commerce to communicate so directly with potential customers, as leading industry giants such as eBay, Zalando and Amazon recognise. Numerous younger businesses such as KFZteile24.de also have... read more...

When it comes to increasing profit on the modern web, or even just maintaining it, online shop owners are facing a range of new challenges. Up until a few years ago, the technical demands placed on online shops were significantly lower. Nowadays, shops must perform well in multiple different areas in order to maintain online... read more...

Just a quick reminder that the ticketing process for this year’s dmexco in Cologne has changed. Free tickets are available from today (20 July) until 17 August. After that, ticket prices will increase each week. Entry on the day will cost 399 EURO You will find us at Hall 6, Stand B47. We look forward... read more...

The announcement a few weeks ago of a new Panda update caused a good deal of commotion in the SEO world. But we’re still waiting for our cuddly friend to show his face. John Müller originally confirmed the update at the start of July and the online community has been waiting on tenterhooks ever since.... read more...

I like to think of XOVI as the Swiss Army Knife of online marketing. Let me introduce you to 8 of my favourite features that you and your clients will absolutely love. Feature 1: Unique visibility value For many of our clients, making sense of their website’s visibility is a bit like reading tea leaves... read more...

From the very beginning, Google rankings have been based largely on backlinks. Naturally placed backlinks act as recommendations and are therefore a good measure of the relevance of a website’s content for Google. When a website contains a link to another website, it is in effect recommending that website to its visitors and pointing them... read more...

The past few days have seen a marked increase in reports of significant fluctuations in Google search results, leading many to suspect the implementation of a new update. Many domains have experienced unusually large climbs up the rankings whilst others have suffered inexplicable losses in visibility. We have received numerous reports from our customers who... read more...

Keywords which are tailored to your target audience continue to play a key role in search engine optimization. Webmasters should therefore always keep a close eye on their website’s most important keywords in order to be able to react as quickly as possible to any changes in ranking. However, keyword monitoring is not only important... read more...

Pagespeed has been an important ranking factor in Google’s search engine algorithm since 2010. It also plays a vital role in visitor-action conversion rates, so it is important to make sure that your website’s load times are as short as possible to make it as easy as possible for both crawlers and potential customers to... read more...

The Content Marketing Conference is back in Cologne in 2015, with visitors looking forward to insightful presentations from big names including L’Oreal, BuzzFeed, Bosch and Lufthansa. The gathering of decision-makers from some of the biggest online branches in industry has long been a key event in Cologne’s online marketing calendar. Without doubt the highlight of... read more...