“I came in like a wrecking ball!” It’s like a scene straight out of Hollywood. You’re sat sipping a coffee in your office in London, New York, Berlin – you decide. You look around, full of pride. It’s taken years of hard work and graft and at times it looked like you’d never make it.... read more...

Did you know that 98 out of 100 visitors will leave your website without buying or subscribing? Therefore, only 2% will purchase, sign up or request a quotation. All digital marketers recommend: don’t let past visitors who didn’t convert leave your site without following them up. That’s why Facebook and Google AdWords remarketing has became... read more...

Based on my experience over the years (working with some of the largest online retailers in the UK both client side with Shop Direct and agency side with PRWD), I have seen some consistent trends of the most prevalent pitfalls within the conversion optimisation industry. This article discusses some of the more common mistakes before... read more...

Wikipedia is one of the largest and most significant websites. Rumour has it that 40 percent of all of the top-placed search results on Google refer to it. Journalists have long openly admitted to using Wikipedia for getting an initial overview. All that makes the online encyclopaedia of extreme interest to enterprises. Wikipedia itself sees... read more...

Thorough on-page optimisation usually begins with an index cleanup. That is important because we want to provide Google only with those subpages for the index which give users a relevant and satisfactory result to their search queries. Content that typically is not (particularly) meaningful include internal duplicate content (e.g. pages with URL parameters such as... read more...

Pinterest? Yes, the “social network for images”. This description was used frequently in recent years; in the meantime, Instagram has snapped up the title for itself. But in the end, it probably doesn’t matter to Pinterest, since with 100 million users worldwide, Pinterest has made it in the marketing mix. And compared with Instagram, Pinterest... read more...

Content marketing requires analysis, creativity and courage. It’s also difficult. It involves PR, social media, SEO, conversion optimization, and much more. With such a complicated topic, you’re bound to make mistakes. In order to try and keep errors to a minimum, let’s run through some of the most common mistakes and how to avoid them!... read more...

I always used to ask myself what the funny little # sign on our house phone was actually for. Then, whilst spending 6 months in Brighton in 2006, the voice on an electronic hotline instructed me to press the “hash” key. Confused, I stared at the keyboard and, after much deliberation, pressed #. It worked,... read more...

Backlinks have long been one of the most important off-page factors in search engine optimization and remain as indispensable as ever. Despite suggestions in recent months that the relevance of backlinks is on the decline, they nevertheless still have as much influence as ever on the development of an online presence in search engines. Even... read more...

Social media marketing is not witchcraft, but it can nevertheless backfire. Nobody “likes” your posts and your page has no fans. The initial enthusiasm and motivation disappears in a puff of smoke and an originally admirable attempt slowly falls asleep as if under a spell. What ought to have been a lively hub of information and knowledgeable... read more...