SEO Blog

The way users search is fundamentally shifting. Instead of clicking through link lists, users are getting full, conversational answers from AI. Tools like ChatGPT, Perplexity, and Google Gemini generate direct responses to user questions using large language models (LLMs). In this new search landscape, visibility is no longer just about ranking first in Google. It…

Google released its first major core update of the year on March 27, 2025. This update brought significant shifts in how websites are ranked across search results. In this article, you will learn what changed, which types of content were affected the most, and how to use XOVI to analyze, adapt, and improve your website’s…