XOVI Expert Panel

Imagine blogging every day but nobody reads your posts. Many content marketing strategies are based on the principle that, if shared and spread widely enough, content will inevitably reach its intended target audience. Unfortunately, however, this tsunami of content has led to a veritable overflow of information which all too often misses its target. That’s... read more...

Think you’re ready to launch a hugely successful Facebook advertising campaign? Defined your target audience? Identified your dream customer? Ad text sorted? Fantastic imagery and a strong call-to-action? Great, let’s do it! BUT: before you leap head first into your new campaign, just take a moment to double check that you’re not about to set... read more...

A quick look in Google Trends leaves you in no doubt: 2016 was the year of the influencer. The number of searches for “influencer marketing” increased dramatically throughout last year and will soon reach the levels attained by “content marketing.” The basic idea behind influencer marketing is to convince trustworthy, authentic and believable third parties... read more...

When all goes to plan, the main focus when planning new content marketing measures is always the quality of the content itself. As we hear time and time again, only the best content stands out. Really only the best content? Well, nowadays, that seems a little too straight forward. The positioning of your content must... read more...

Google AdWords offers a wonderful opportunity for webmasters to “buy” new visitors to their website. It’s particularly useful for smaller businesses who may not have a big enough budget for a professional ad campaign and who can set up their own AdWords campaigns quickly and easily. In principle, there is absolutely nothing wrong with setting... read more...

Content Marketing – more than just a Facebook post “Content is king!” – If you’ve never heard that phrase then you’ve probably had nothing to do with online marketing for the past five years. It’s the reason why pretty much every agency and online business claims to engage in content marketing nowadays. But just because... read more...

During our frequent Google Hangouts with the search engine’s Webmaster Trends Analyst John Mueller, we are increasingly confronted with ever more farfetched hypotheses and theories. Even facts and practises which ought to have been basic knowledge for any SEO for years are questioned, the theories backed up by individual experiences and statistics without context. This... read more...

Let’s get the bad news out the way first: it’s getting more and more difficult for small businesses to appear in their target customers’ Facebook feeds purely through organic reach. The competition is just too great and quality content is everywhere. So what’s the good news? The good news is that there are a few... read more...

Particularly since the end of last year, internet users have been confronted with an increasingly serious issue – fake news. In other words, entirely made up news reports and messages which are presented or passed off as genuine news. Since an ever-growing number of users rely on search engines and social media for their news,... read more...

As a direct interface between potential customers and successful conversions, website landing pages are one of the most important and powerful tools in online marketing. So long as landing pages are optimized for the needs of the target audience and as long as certain conversion obstacles are overcomes, landing pages can be key in transforming... read more...