XOVI Expert Panel

When keeping on top of our SEO, there are so many things we have to keep track of that we often don’t have any time for the most obvious things. The days of manipulating search engines are over. Now, when it comes to getting and staying ahead, quality of content and response to user intention... read more...

When we talk about search engine optimization (SEO), we tend to think about classic search engines such as Google, Bing or Yahoo. But there are now a whole range of other search engines which you should be thinking about too, whether you want to boost a product on Amazon or promote an app or podcast... read more...

Search engine optimization can only be a successful online marketing instrument if we know how search engines work and, most of all, how search results are generated. Many webmasters who are aiming to boost their visibility in search engines already know which searches they want to be found for – but they often don’t know... read more...

Is it possible to boost the success of Facebook posts by striking the perfect emotional chords? How can we do this and measure the effect of click-through-rate (CTR) to the company website? Social media posts are generally composed based on emotion – and with the help of social sentiment analyses, it’s possible to find out... read more...

Where are the ten most sought after places on the planet? On the first page of Google of course! It might be an old SEO joke but there’s certainly some truth in it. There are over 3,600,000 businesses in Germany alone – of which 66% own a website. That means that over 2,376,000 businesses want... read more...

Most webmasters and online shop owners are familiar with the term “search engine optimization” but the topic is nevertheless still not always given the attention it deserves. This is largely to do with the fact that SEO is still considered a theoretical pursuit. Yet search engine optimization remains a powerful online marketing tool when it... read more...

Google recently announced that its mobile index will become its main index in the coming months. This should come as no surprise after Google launched its mobile revolution in its latest updates. With over 50% of Google searches being conducted from smartphones, Google’s desktop index is no longer an accurate measure of the state of... read more...

How to use WhatsApp in your social strategy Nowadays, when it comes to learning new things or taking down notes, we’re more likely to have a smartphone in our hands than a pen. The buzzword “mobile first” has never been more pertinent and, since Google’s mobilegeddon, it should be firmly anchored in our minds. One... read more...

Over the years, it has got harder and harder to achieve top rankings in Google and retain them long term. Amongst other things, this is due to the constant adjustment of Google’s algorithm – the most important change coming in the form of the Penguin update. After numerous announcements and a drawn-out preparatory phase, Penguin... read more...

“No page without a picture” – a classic unwritten rule of print journalism which holds just as true in online content marketing. Images speak directly to the user and tap into emotions. Our brains are generally very adept at processing visual information and, in an age of rapidly increasing masses of content, we have less... read more...