XOVI Expert Panel

A quick glance at Google’s company philosophy tells you all you need to know. Number 1 – “Focus on the user and all else will follow.” (https://www.google.com/intl/en/about/company/philosophy/) The following tips for improving user search experience surrounding your website should therefore only be used if you know that users will respond positively to them – users... read more...

The online world is full of talented authors and high quality content. Problem: not every good author is in a position to share their content effectively. When content isn’t shared and distributed properly, it stands to reason that few people ever read it. Consequently, lots of content – whether articles, videos, presentations or podcasts –... read more...

Online marketing is in a constant state of flux and it’s vital to keep up to date with current trends to avoid falling behind the competition. And however you market your products on the internet, you can’t avoid Amazon. Why? Because Amazon is the leading product search engine for users with a clear intention to... read more...

The new EU General Data Protection Regulation (GDPR) has been a long time coming after initial drafts were followed up by a yearlong debate between industry leaders who want to use our data and those who seek to protect it. The result is a first step in the right direction and which all sides can... read more...

“I’ve not read anything about Pokémon GO in ages,” I said to a friend via Facebook last week. “Is no one playing it anymore?” The answer – despite the suggestion one from commenter that most players have since been hit by cars whilst following the app – is YES, they are. Plenty of people are... read more...

Perfection – the ultimate ambition of every business leader and marketing chief when laying out their big data solutions. Mathematical formulae which deliver attractive predictions, comprehensive facts and figures demonstrating improbably perfect correlations, and personalized ad campaigns with 100% conversion rates. Big data – when algorithms become goldmines. Big data case studies What do beer... read more...

The flood of content shows no sign of letting up and good advice, tips and tricks can be found everywhere. The competition for every single click is going through the roof. By focussing on a single general topic, it’s possible to attract substantially more attention and views. This is where newsjacking comes in – a... read more...

The internet hasn’t seen a craze like this in years. Since the release of Pokémon GO in July this year, more and more people can be seen walking the streets, heads buried in their smartphones on their quest to catch ‘em all. From Pikachu to Polywhirl, from Machop to Mew, the hunt is on and... read more...

What does this mean for SEO? Mobile optimization has become unavoidable in online marketing in recent years and has become an indispensable component of any successful online presence in any industry. Google reinforced the importance of mobile optimization in May last year, revealing that users search on mobile devices more often than desktop PCs in... read more...

No other social network in the last 24 months has grown as rapidly as Instagram. With over 400 million – predominantly younger – active users worldwide, Instagram is an ideal tool when it comes to targeting the next generation who communicate in one clear language – images. And of course it’s only natural that a... read more...