The Keyword Tool

Analyze the visibility and rankings of any domain. Immediately see which keywords you and your competitors rank for on which page in the search engine results pages (SERPs). Use the keyword performance indicators to determine how your domain is doing:

• what are your OVI and SEO rankings?
• how many rankings do you have?
• how many of them are in the top 10?

Analyze the visibility and rankings of any domain. Immediately see which keywords you and your competitors rank for on which page in the search engine results pages (SERPs). Use the keyword performance indicators to determine how your domain is doing.

• Increased OVI → ranking improvements
• Lowered OVI → Ranking losses
• Are you better or worse than your competitors?

The SEO Rank is the position of your domain among the top 1 million domains for the keywords we crawl, sorted by OVI in descending order. The SEO Rank gives you a key figure to compare the visibility of your website with all other existing websites – regardless of the competition. Wikipedia.org currently occupies first place (SEO Rank 1) (as of 15.01.2020).

Various areas are available for your comprehensive keyword analysis. You will receive detailed information on

• monthly search volume
• cost per click (CPC)
• competitor density
• your current position

Identify new topics that interest your target group based on your focus keyword. Easily differentiate between relevant and irrelevant topics using our point scale. Also suitable for researching your competitors.
Enter a keyword and get:

• keyword suggestions
• frequently occurring keywords
• the current top 100 domains, including the change in ranking
• compared to the previous week
• your position compared to your competitors
• the relevant competitors in your field of interest for an
• extended keyword set

You can “park” keywords that are of interest to you in the Keyword Planner before you go into a more in-depth keyword analysis.

Find the questions that people are most interested in regarding your topic keyword. A point scale will help you to assess the relevance of the question. At a glance, you can also see how many keywords the user question is estimated to be played out for and which answers already exist.

Managing the keywords you find is easy. Once you have identified an interesting keyword, you can add it to the XOVI Keyword Planner from anywhere. This saves you the hassle of creating annoying Excel spreadsheets.

The Keyword Planner allows you to:

• a first collection of your keywords in plans
• grouping your keywords according to your needs (topics, product groups, priority, etc.)
• identify meaningful topics and keywords based on:
• search volume distribution
• CPC (Cost Per Click) 
• competitor density

You will receive clear tables and graphics. The diagrams in particular will help you visualize which keywords and topics could be of particular interest to you. You can add your results to the reporting. You can completely adapt the design to your corporate design and the texts can also be customized.

Add final keywords to the monitoring.

Monitoring allows you to:

• Track your rankings across organic, local, mobile, and universal search.
• Create your own visibility index tailored to your keyword set or project.
• Perform daily monitoring, including competitor analysis.
• Manage an unlimited number of projects for comprehensive oversight.

Analyze and research the rankings of individual subpages or directories – yours or those of your competitors.

The directory analysis allows you to:

• identify strong subpages and directories
• identifying URLs that you can get to page 1 in the SERPs with a little more SEO work
• use well-ranked URLs of your competitors for content ideas
• overview of the directories and URLs that have gained or lost positions

With just a few clicks, you can see the rankings that have the best chance of really helping you get ahead.

Chance keywords are divided:

• based on ranking
• on the basis of value

Chance keywords based on ranking are keywords whose rankings have risen by at least 20 positions compared to the previous week. Optimizing them will enable you to jump to page 1 of the search results in a short time.

Opportunities Keywords based on value are keywords that would generate a particularly high volume of traffic if they were ranked first. These keywords have a high search volume and a high CPC. They are usually highly competitive and have a high density of competitors.

These are usually long-term projects. You should evaluate these further in your keyword analysis in terms of the resources to be deployed.

To check whether your rankings are rising or falling, just take a quick look at the Ranking Changes section. This is where all the keywords of the analyzed domain that have changed their ranking compared to the previous week are displayed.

The ranking change allows you to identify:

• new top 100 keyword rankings
• rising keywords
• lost top 100 keyword rankings
• keywords that have dropped

Check in detail whether you have lost relevant or irrelevant keywords. For lost important keywords, go into the in-depth analysis to avoid further traffic losses.

There are many reasons for ranking changes. It may be that something was implemented “incorrectly”. Perhaps your competitor has pushed you out of the top positions or there has been a Google update. This is your first point of contact for discovering changes.

Find out what your competitors’ keyword set looks like and how it differs from yours.

The ranking comparison shows you:

• common keywords for the domains
• keyword rankings that only your competitor has
• keyword rankings that only you have

You can further sort and filter the data using search volume, CPC and position. With the help of the ranking comparison, you can focus on identifying the focus keywords of your particularly strong competitors during keyword analysis. A great option if you are running out of keyword ideas yourself.

Sort and filter the data and identify:

• the focus keywords of your competitors
• the best rankings of your competitors
• weak rankings of your competitors

Use the ranking comparison to discover new keywords with potential for your optimization.

Use the Real-time Live Check to find out your current rankings:

• for multiple keywords
• for multiple domains
• in up to 197 search engines, including local
• for multiple devices (desktop, mobile, tablet)
• for organic and / or universal search results

This allows you to quickly get an overview of your keyword rankings and those of your competitors.

The Ranking Value calculates what it would cost to generate the traffic of your organic top 10 rankings through Google Ads ads.

The Ranking Value allows you to:

• determine the value of your top 10 rankings
• determine the value of your competitors’ top 10 rankings
• include an easy-to-understand key figure in your SEO report
• the direct measurability of your SEO success